People2

Workforce Reinvention

In a $250B workforce transformation market where 78% of enterprises deploy AI but only 2% see ROI, FlipWork offered a hybrid human and agentic system for successful AI adoption to reinvent workforces in 90 days.

ROI positioned as the problem

FlipWork’s positioning promised ROI from AI while attributing people as the obstacle requiring a “People OS” solution. This didn’t capture their true mission: workforce reinvention with humans and AI co-evolving together. Without a category narrative connecting their purpose to something bigger, they risked being trapped in a quickly fading trend.

A human + agentic system for workforce reinvention

FlipWork’s unique approach didn’t train people faster, it made them exponentially capable—taking people scared of AI displacement to people squared through human-agentic collaboration.

This led to Agentic-Human Reinvention as the category and People² as the movement. Technology shifts. The workforce shifts with it. Because the people are People².

From LinkedIn post to category leader in five days

The category announcement went viral on LinkedIn, generating 150+ comments and adoption of proprietary terms.

The exponential divide, Workforce reinvention, Agentic-Human Reinvention, and People² became instant word-of-mouth language across industry.

Within five days: enterprise pipeline filled with inbound C-suite emails and direct phone calls. Eight companies immediately signed up for a 10-company cohort sprint. Also, FlipWork’s unique narrative made them the hot word-of-mouth topic on 100+ podcast and media appearances talking about the birth of exponentially capable people through Agentic-Human Reinvention.