People2
FlipWork
Agentic-Human Reinvention
- Category Design
- Mantra
- POV & Manifesto
- Story Design
- Conversion Website
Opportunity
Workforce Reinvention
In a $250B workforce transformation market where 78% of enterprises deploy AI but only 2% see ROI, FlipWork offered a hybrid human and agentic system for successful AI adoption to reinvent workforces in 90 days.
Obstacle
ROI positioned as the problem
FlipWork’s positioning promised ROI from AI while attributing people as the obstacle requiring a “People OS” solution. This didn’t capture their true mission: workforce reinvention with humans and AI co-evolving together. Without a category narrative connecting their purpose to something bigger, they risked being trapped in a quickly fading trend.
Solution
A human + agentic system for workforce reinvention
FlipWork’s unique approach didn’t train people faster, it made them exponentially capable—unlocking the agentic meta-skill required for change. This led to Agentic-Human Reinvention as the category and People² as the movement. Technology shifts. The workforce shifts with it. Because the people are People².
Results
From LinkedIn post to category leader in five days
The category announcement went viral on LinkedIn, generating 150 comments. People², workforce reinvention, and “Agentic-Human Reinvention” became instant word-of-mouth language across the industry. Immediate results: an inbound Fortune 100 implementation call, eight cohort signups, and podcast invitations from industry leaders.
