Not just another vendor
Altify
Sales Account Planning Initiative
- Demand Creation
- Funnel Design
- Story Design - Coauthoring
- Book Design
- Landing Pages
- Social Strategy
- Promo Units
Opportunity
Continuous Sales Account Planning
Altify had a single goal: to make Account Planning a routine part of every sales organization’s weekly process, positioning Altify’s solution as the ideal platform to support this across an entire revenue team.
Obstacle
One-and-done Account Planning
In sales organizations, Account Planning is often seen as a one-and-done exercise, checked off at the start of the year and then quickly forgotten. Altify had to inspire Sales teams to make Account Planning a continuous process, guiding all of their growth efforts.
Solution
Not just another vendor
Altify created the industry’s leading book on Account Planning and offered it for free, removing barriers to changing Sales team behaviors. Designed with NLP psychology to inspire change, the book also served as a funnel to attract Sales leaders struggling to stand out from competitors.
Results
Qualified buyers in a closed room conversation
At a single book launch event, over 250 qualified enterprise-level Sales leaders attended and listened intently to the case for continuous Account Planning. The book fueled a two-year campaign aimed at reaching a $25M sales goal.
