Company

Founder’s Story

In 2016, my agency career ended—not because I couldn’t do the work—but because my skills outgrew the fit of any available position. A chain of developments over the course of my career left me a generalist with expertise in design, advertising, user experience, entertainment marketing, copywriting, and business strategy.

As a marketing Swiss Army knife—skilled in many disciplines—agencies didn’t know how to use all of me. Without a clear fit, I had to go my own way. I hung up a shingle and became an army-of-one vendor for outsourced design.

While initially lucrative, it didn’t last. The space was a red ocean—crowded with low-value work and high churn. Competing with full-service agencies and subscription-based design services eventually broke me.

But extensive personal and professional development work led to a pivot. After studying change psychology, Storybrand storytelling,
Clickfunnels, and Category Design, I learned that the key to success starts with story. Stories define people—and have the power to change them.

Using these insights to get back on my feet, I began creating stories of change for startups, solopreneurs, and nonprofits. After thousands of hours of experience, I refined my approach, built a unique framework, and now use it to transform business narratives, helping companies realize their potential.

Today, my vision is leadership for every purpose-driven innovator. Through Business Narrative Transformation, I help mission-driven businesses that are stalled rise to the top of their categories, giving them the power to create the change they were made to create.
Story is my superpower, and it’s how I help others realize a new tomorrow.

– Paulo Sellitti